Jon Wink
Founder & Creative Director
Jon uses his over 25 years experience as a copywriter, creative director and a strategist to build emotional connections between brands and consumers.
He’s structured, launched and led two large in-house agencies – the first at Nationwide Insurance and the second at Abbott Nutrition. He’s worked on the client side for fortune 100 companies, non-profits and small businesses, as well as on the agency side for large regional agencies, interactive shops and design boutiques. Jon has a BA in Communication from The Ohio State University.
He has done significant creative work in retail, consumer packaged goods, insurance, financial services, health care, senior living, entertainment, home decor, publishing, sports, restaurant and technology.
Skills/Specialties include:
- Creative Direction
- Copywriting
- Shopper Marketing
- Direct Marketing
- Social Media
- Website Creation
- Video/Broadcast
- Collateral
- Concepting
- Package Design/Labeling
- Brand & Product Positioning
- Target Market Analysis
- UX/Design Leadership
- Mobile App Strategy/Development
- Ethnography
- Persona Development
- Product/Brand/Company Naming/Branding
Client experience
